Privacy Policy
Last Updated: January 2026
balancebikebuddies.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information such as your name, email address, and contact details through forms on our Site.
- IP Address: Your Internet Protocol (IP) address is automatically collected when you access our Site.
- Cookies: We use cookies to enhance your browsing experience and track user behaviour (see Cookie Policy below).
- Usage Data: We collect information about how you interact with our Site, including pages visited, time spent on pages, links clicked, and referral sources.
- Device Information: We may collect information about your device, including device type, browser type, and operating system.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To understand how users interact with our Site and improve user experience.
- Affiliate Tracking: To track clicks, referrals, and conversions for affiliate commissions related to Mystake and partner casinos.
- Site Improvement: To enhance website functionality, content, and services.
- Communication: To respond to your inquiries and send you relevant information about our services.
- Legal Compliance: To comply with applicable UK law and regulations.
Cookie Policy
Our Site uses cookies to improve your browsing experience. We use the following types of cookies:
- Essential Cookies: Required for Site functionality.
- Analytics Cookies: Help us understand how users use our Site.
- Affiliate Tracking Cookies: Track referrals and conversions for affiliate purposes.
- Marketing Cookies: Used to deliver targeted content and advertisements.
You can opt-out of non-essential cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. However, blocking essential cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party websites, including online casinos and affiliate partners such as Mystake. We are not responsible for the privacy practices or content of these external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing your personal information or engaging with their services. Your use of third-party websites is governed by their own privacy policies, not ours.
Your Rights
Under UK law, including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You can request that we correct any inaccurate or incomplete personal data.
- Right to Erasure: You may request deletion of your personal data, subject to legal obligations.
- Right to Restrict Processing: You can ask us to limit how we use your data.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You can object to certain processing of your personal data.
To exercise any of these rights, please contact us using the details in the Contact Us section below.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by UK law. Affiliate tracking data is typically retained for up to 90 days. You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Email: privacy@balancebikebuddies.co.uk
We will respond to your inquiries within 30 days or as required by UK law.